Published on January 22nd, 2014 | by Sharilyn Johnson


Comedy Central’s bizarre Broad City twitterbombing

Remember way back, like, eight weeks ago when Kyle Kinane got into a Twitter exchange with what appeared to be Pace Salsa’s automated Twitter response bot? He’d tweet about Pace, and Pace would tweet back a canned response. Kinane would tweet something inappropriate about Pace, Pace would tweet back the same response.

It turned out to be a parody Pace account, but point is: did ya figure any social media managers would think to themselves hey wow, let’s aspire to be the Pace in this situation?

Enter Comedy Central.

If you were fortunate enough to tweet anything with the hashtag #BroadCity Wednesday, you’d be instantly rewarded with a clunky auto-response informing you of some sort of free cable contest and a reminder to watch the show.


And I do mean tweet anything. They weren’t giving us much to play with, but let’s try some implied suicide and potential manslaughter.




But even if they don’t care what they’re replying to, surely someone is paying attention to who they’re replying to.


Perfect, now everyone performing on the series now knows when it airs. Good thinking! But wait, what about the people who run the official account for the show itself? Broad City’s social media team surely can’t be expected to know obscure facts like airdate and time.


Congrats, Comedy Central, you officially made the #BroadCity hashtag eat itself. That’s it, can’t possibly get any better/worse than this. I mean, what’s left? Publicize the show to your own publicity department?


Okay, we’re done here.

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About the Author

is the author of the book Bears & Balls: The Colbert Report A-Z. Called "one of the city’s most discriminating comedy critics” by NOW Magazine, Sharilyn has been covering comedy for longer than she cares to admit. She served as the comedy reporter for Winnipeg's Uptown Magazine for five years, and was the host of the radio show Laugh Tracks for three seasons. Her work has also appeared in the Toronto Star, the Winnipeg Free Press, The Apiary, and on CBC Radio's national comedy programs LOL and Definitely Not the Opera.

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