Published on February 15th, 2012 | by Sharilyn Johnson1
Jim Gaffigan to follow the Louis C.K. model
Back in December, entertainment journalists were all aflutter over what the success of Louis C.K.’s low-price, internet-only standup special means for the industry. Extinction of DVDs? Death of torrents?
Nothing apocalyptic has resulted as of yet, unless you count Jim Gaffigan’s announcement today that he’ll be following in C.K.’s footsteps and releasing his next special in a similar fashion “sometime in April”.
Citing the “brilliant” C.K. as the inspiration, Gaffigan’s Mr. Universe will also sell for $5 through his own website, www.jimgaffigan.com.
C.K.’s experimental sales model brought in over a million dollars, a portion of which he decided to donate to multiple charities. Gaffigan will do the same, and has picked a singular charity out of the gate to receive $1 from every purchase: The Bob Woodruff Foundation, which assists injured U.S. veterans and their families.
The Bob Woodruff Foundation already has strong ties with comedy. One of their major fundraising efforts is Stand-Up For Heroes, an annual benefit in New York City featuring big-name comics (including Gaffigan) and other celebrities.